Harper Hospital Neuroendovascular Services Brochure
All the elements work together to appeal to two distinct audiences in this brochure. It was written and designed for distribution to referring physicians and potential patients of Harper University Hospital’s expanding services for heart attack and stroke patients.
Capital Investment Group Informational Brochure
Copy and design were developed to convey the idea that Capital Investment Group, while growing larger, is committed to retaining its personal approach to investment and money management.
The Catalyst Newsletter
The challenge was to replace a very conservative newsletter for engineering students. We updated the design and clarified the technical language to more effectively communicate to the audience.
DMC Caring Newsletter
This quarterly newsletter is written to inform and feature the accomplishments of patient care services staff at the Detroit Medical Center. Production requires original writing and editing, coordination of content and theme, and complex distribution within tight deadlines.
Children’s Research Center of Michigan Case Statement
Developed in 1998 to raise funds to build and staff a new children’s research center, this piece was written and designed to be used for many years. It continues to be effective in supporting the research center in its ongoing fund-raising efforts.
